Problem
Welspun UK faced several challenges in managing its MDM, including managing data from numerous databases with different formats, resulting in data duplication, inconsistencies, and inaccuracies. Manual data entry and lack of data governance in their current ERP system contributed to these issues. Additionally, Welspun UK lacked a centralized platform for data management, making it difficult to track updates and changes. The management team was unable to make reliable decisions due to the inaccuracy of reports. Welspun UK’s existing ERP system was not suitable, and creating master data could take days with the possibility of errors. Welspun UK also wanted to store marketing assets, such as product images, within the product master data to automatically distribute to their sales channels.